Coco Couture is a high end independent women’s fashion retailer, which is based in Colchester, Essex. They came to me with a clear idea of their direction, they wanted to have a brand that was in the likes of Zara, Gucci & other high-end Fashion brands.
I was tasked to create the logo and branding for the whole shop. Including: Logo Design, Interior/Exterior Shop Signage, Website Design, Print Design & Digital Design.
I started by researching about the word ‘Couture’ and it’s meaning. I then began to develop the idea of a button based logo that incorporated the ‘COCO’ into the shape. As all of the stock that Coco Couture had was bespoke items that you could only get from them. I felt that this was the main selling point of the store and reflected that in the logo and branding.