PSL was established in 2012 by Craig Smith, an expert in partitioning supplies, having worked in the industry since 2001.
We were tasked to create the company branding and corporate stationery. Including; Business Cards, Letterheads, Compliment Slips and A4 Folders.
With the idea of using the concept of two separated items to form the logo, I was then able to develop from sketch to application of the four bar logo below. I wanted to create the essence of partition using shape and colour to provide the visual concept, so that the company could be recognised without the use of text part of the logo.