Serpent & Co. are a new fashion brand that came to me for branding, website design and development. The company has been set up by Ben Bruce, who is a member of a internationally famous band called ‘Asking Alexandria’. He wanted to create a company that could live up to and compete against other clothing companies such as; ‘DropDead Clothing’ which is also run and founded by the Lead Singer of ‘Bring Me the Horizon’.
They wanted a brand that could incorporate the music general as well as being high-end fashion. Keeping everything clean and minimal that is rough around the edges.